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ICO review: MakersMarks is a practical blockchain solution for product identification and ownership


Today  we will review two projects that I think have deep concept but can make better their marketing campaign.
The first one is MarkersMarks. It is a blockchain solution for product identification and ownership. What they want to do is create proof of ownership using blockchain. Everything that you create can be marked with a Marker that will link it to your public account. Then you can create an identifier that will be used in separate sidechain that will carry all heavy loaded operations.
The reason why I think they could have done a better job on their marketing is cause reviewing their website I did not find anything about social activities besides linkedin. We will review it a bit later. Btw that email at the bottom is not clickable what makes it inconvenient for me to write them an email. It is not a hard task to add a mailto hyperlink tag to it.
According to their white paper they are planning to distribute tokens in three phases.
We can see here that the first phase will start on August 23rd and will last for a month. Project team is planning to do releases and distribute 30% of the tokens during each period. 10% of the tokens the team is planning to leave to themselves.
What I want to attract your attention to is that they have three people in their team. It is Adam, Sergey and Kimber. Reviewing their social profiles in linkedin Adam is working on that project since January. Looks like he brought the main concept to this project. Then there is CTO Sergey. Does not look that he had mentioned anything about the fact that he is CTO in this project and at the same time he is CTO at Kelecorix. The third guy Kimber is a Freelance Senior Event/Digital Producer. May be he is the one responsible for digital marketing.

Let's take a look at one thing. When I was reviewing the website I noticed that github link on the homepage is broken. Check out our code under github. First thing I thought was cmon guys you are doing an ICO and you have broken links on your homepage. Be careful. But I decided to move on and went to the contacts page. There was a correct link to the github. I did not review the code. I will leave it up to you guys to take a look at if what they declare is done here correctly. If you are a blockchain developer you can tell us in the comments under this video if what they have on github has anything to do with the project they are doing.

So the presale had already started. On pre sale page it says that the ICO starts in 23 days. I thought it should start in 4 days. Let's take a look at the homepage one more time. The roadmap says that they should start the ICO in 4 days. What I want you to do is to read their whitepaper it might be useful for you. I think that this project can be applied in Industry 4.0 for instance. The only thing I did not find is how they are planning to monetize it. Looks like it is another technology startup that you might want to support in case you are interested in this technology in the future. But the business model is unclear. Leave your comments if I did not notice. Good luck.

This article was created for educational purpose only. It is up to your own risk to invest or not invest into any ICO.
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